Microsoft Office Courses, Microsoft Office Training, Horsham, Brighton, Sussex, Surrey, Hampshire, London
 
Microsoft Office Courses, Microsoft Office Training, Horsham, Brighton, Sussex, Surrey, Hampshire, London

On Site Training

Free Training Materials
Microsoft Office Courses, Microsoft Office Training, Horsham, Brighton, Sussex, Surrey, Hampshire, London

Web design

 

If you like this site, let us create a web site for you.

Contact us for a quote.

 
 
 
Microsoft Office Courses, Microsoft Office Training, Horsham, Brighton, Sussex, Surrey, Hampshire, London

Corporate portraits

 
Portraits for promotional material, web sites or just to decorate your office walls. See Kate's recent commissions.
 
 
 
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Microsoft Office Training throughout West Sussex & East Sussex, Surrey and Hampshire: Horsham, Brighton, Burgess Hill, Chichester, Crawley, Eastbourne, East Grinstead, Haywards Heath,, Lewes, Littlehampton, Dorking, Farnham, Godalming, Guildford,Redhill, Reigate, Weybridge Woking, Havant, Petersfield, Portsmouth, Southampton, Winchester, Tonbridge & Tunbridge Wells.
Microsoft Office Courses, Microsoft Office Training, Horsham, Brighton, Sussex, Surrey, Hampshire, London

SEO (Search Engine Optimisation) Training Course

SEO & Social Media Training > SEO Training - 1 Day Course.

Introduction to SEO (Search Engine Optimisation) Training Course

Using the Internet to market your organisation is an established and nowadays essential way of winning new business. Our Search Engine Optimisation course provides you with a clear action plan for making your web site rank better on search engines like google. We look at on-site optimisation techniques such as researching relevant keywords and optimising pages for these as well as off site optimisation techniques for getting the best links back to your site.

This course is for individuals or businesses that are thinking of setting up an on-line presense or already have one but whose performance in search engines is not what it could be.

See pricing

On Site Optimisation

Domains & Hosting
  • How choosing a domain and hosting service can effect your ranking in search engines
  • How changing a domain effects your ranking
Site Structure
  • Seach engine friendly site structures
  • Effective navigation
  • HTML Sitemap
  • Impact of restructuring
  • Using text not images or scripts for internal links
  • Long link text navigation
  • Blocking search engines from indexing parts of your site
Key Words and Phrases
  • How to find out which keywords and phrases to use with tools such as Word Tracker and the Google keyword tool.
  • Looking at keyword competition and popularity
  • Where to place your keywords to make them most effective - prominence and density
  • Optimising pages for specific keyword phrases
Building Content
  • Article writing and syndiction
  • Using other people's content and copyright
  • Blogs

Opitmising Content for Local Searches

Black Hat Methods and the Potential Penalties

Off Site Optimisation

Getting Your Site Listed in Major Search Engines
  • Submitting your site to search engines
  • Submitting an XML sitemap to search engines
  • Opening webmaster accounts with search engines
  • Pinging updates to search engines
  • Search directories and why they are important
Boost your position in search engines with links back to your site
  • Why links are important - visibility, page value, content & traffic
  • How Google Page Rank will affect your position in Google and how to increase Page Rank
  • Recipricol linking and other types of link exchange
  • Which types of links carry the most value and which don't
  • Linkbaits
Local Listings
  • Local Directories
  • Google Local Business Centre
Paid Listings
  • Pay Per Click
  • Pay for directory listing

Monitoring Your Progress and Monitoring Your Competition

  • Google webmaster tools
  • Useful SEO toolbars to measure sites popularity and incoming links
  • Find out who links to your competition

 

   

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